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joannagrzelak

joannagrzelak

I read books for knowledge, enlightenment and pleasure. That's why you can find in my booklikes all kind of reads: criminals, thrillers, cookbooks but also marketing, philosophical and academic books.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - David Meerman Scott The best book about e-marketing and e-PR, I've ever read. Many useful tips and good examples. It shows completely new approach to communication with consumers/buyers/users than traditional PR. Must-read!