I read books for knowledge, enlightenment and pleasure. That's why you can find in my booklikes all kind of reads: criminals, thrillers, cookbooks but also marketing, philosophical and academic books.
The best book about e-marketing and e-PR, I've ever read. Many useful tips and good examples. It shows completely new approach to communication with consumers/buyers/users than traditional PR. Must-read!
The best text book for communication theory: clear with many examples. Each theory is described in different chapter, so it is easy to use both for teachers and students.