I don't know if it is possible to eat and live according to author's tips. For me completely not possible to realize!
The best book about e-marketing and e-PR, I've ever read. Many useful tips and good examples. It shows completely new approach to communication with consumers/buyers/users than traditional PR. Must-read!
The best text book for communication theory: clear with many examples. Each theory is described in different chapter, so it is easy to use both for teachers and students.